Traders Gamble on Rekt’s MoonPay Collaboration Drink Drop via Myriad Prediction Markets
Myriad Markets, a prediction platform developed by Decrypt's parent company, has become an unlikely arbiter of hype for Web3 beverage brand Rekt. Traders are now wagering real money on whether the next "Moon Crush" flavor drop—created in collaboration with crypto payments firm MoonPay—will sell out in under five minutes.
The REKT phenomenon exemplifies crypto culture's evolution from insider joke to multifaceted ecosystem. What began as a meme token has expanded into NFTs, pastel-colored sparkling water cans adorned with crypto slang, and IRL events. The brand's latest MOVE integrates MoonPay's infrastructure, further blurring lines between digital assets and consumer goods.
Prediction market activity fluctuates dramatically, with consensus shifting between "yes" and "no" throughout the trading day. This volatility mirrors the speculative nature of both crypto markets and limited-edition Web3 product drops, where perceived exclusivity drives demand.